May 10

Print this Post

SEO = ?

What is SEO? Layman’s terms, please

SEO = ? Layman’s terms, please…

For anybody confused by computer and Internet jargon, I want to present a story. This helps answer the question: What is Search Engine Optimization?

A man finishes work on a Friday and goes home. He looks in the mirror and says “I want to meet three beautiful women tonight. I want them to adore me. I think I will need to dress well, have good hair and clean my teeth.” He takes a shower, gets dressed, combs his hair, brushes his teeth and departs for the bar.

At the bar, he meets three beautiful women. Sure enough, they adore him. All three give him their names and phone numbers. They whisper to each other “He is wonderful. He dresses well, he has good hair and he has clean teeth.”

His SEO campaign worked. He tweaked his appearance to meet what he thought his target audience wanted. How is your Internet marketing working? Are you attracting the right prospects? Are you attracting any prospects?

SEO, or Search Engine Optimization, is the process of optimizing your web pages to match what your target audience wants to find. To make this work, you need three facets in your strategy: Content, Currency and Backlinks.

  • Content is the verbiage, audio files, pictures and movies you publish to the Internet. Search engines (and people too) like content. The more the better.
  • Currency is the freshness of the content. When your web pages are new, they appear more attractive to the search engines. They just seem to draw more attention and get you higher placement than old, stale pages.
  • Backlinks refers to others’ web pages that have links back to yours. When others find your content valuable and they link back to your web pages, the search engines assign yours a higher score.

When you hire us to run your SEO campaign, we start by asking for all the material you have on your business. The more content the better. We will also arrange recorded interviews that wil be transcribed and massaged into your 1,000-plus word manifesto. This gives us adequate content to launch the campaign. Of course, we will consistently ask for and generate more content.

Maybe this works and maybe it doesn’t. Find out if it works for my business.

Who wrote this? Sacramento SEO Pro wrote this

Mark Anthony Germanos uses Internet tools to help your ideal customers find you. Mark is the Social Media Director at, the premier Sacramento SEO company. They offer SEO, Internet marketing and social media solutions that get you on page 1. Getting you on page 1 takes a little time. Good things do take time.

“Yes yes yes,” you may say, “there are a lot of Internet marketing guys out there. How do I know SEO, Internet marketing and  social media will get me more business”?’s Sacramento SEO Pro Gold package includes creating a 6,000 word document. It has abundant content for a successful SEO campaign. Sacramento SEO Pro Gold will not produce instant gratification. Sacramento SEO Pro Gold works, promotes you to page 1 and gets you more business.

Running a successful business isn’t as easy as it used to be. The margin of error is smaller. Contract out your SEO, Internet marketing and and social media campaigns to someone you can hold accountable. Tell him to get you more business. Call (916) 752-6767 today. Google “Sacramento SEO” or “Sacramento SEO Pro” to see SEO strategies that can work for you. Mark is available at (916) 752-6767 and at


Permanent link to this article:

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>


Get every new post on this blog delivered to your Inbox.

Join other followers: