Sep 18

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Sacramento SEO Pro asks: Who is your ideal customer (part 3)

Sacramento SEO Pro asks: Who is your ideal customer?

Your SEO campaign should identify your ideal customer

In previous posts RE: your SEO campaign and your ideal customer, I discussed identifying your ideal customer’s age, education, income, family, marital status and hobbies. In this post, I will cover activities, locality and political views.


What does your ideal customer do in his free time? Does he watch TV, listen to political talk radio or read? This will tell you which vehicles to use when targeting him. I watch TV and I have a DVR. My wife and I double fast-forward through commercials. I have XM Radio in the car and all my presents are for commercial free stations. Trying to reach me via TV or radio advertising…simply will not work. However, I do read Triathlete magazine thoroughly. Placing an ad in Triathlete has a better chance reaching me than any TV or radio ad.


You have to know where your ideal customer resides. This may be the easiest trait to identify. If you’re buying a list, you can choose your zip codes and then start your campaign. If you’re buying pay-per-click ads on Google, you can target a geographic area. I’m in the Sacramento-Stockton-Modesto area. Ads you place in this area have a better chance reaching me than ads you promote in Seattle.

Political Views

Before I go further on this one, let me say you can send that hate mail to if I say something you don’t like. If you successfully target your market’s political views, you can be very effective. The opposite is true. I am writing this post three weeks before an election. Every day, I receive postcards for various candidates. I’m afraid to say the marketing folks have not done enough research on my political views. I receive postcards for candidates promoting the “traditional” definition of marriage and candidates promoting a new definition of “two adults in love.” I cannot hold both views. It’s one or the other. I also receive letters for candidates advocating more governmental services while others promote smaller government. Once again, I cannot hold both views. It’s one or the other. You have to know your target market’s political views. I feel there is no grey area here. You have to be right or you will be very wrong.

Who wrote this? Your SEO Pro wrote this

Mark Anthony Germanos uses Internet tools to help your ideal customers find you. Mark is the Social Media Director at, the premier Sacramento SEO company. They offer SEO, Internet marketing and social media solutions that get you on page 1. Getting you on page 1 takes a little time. Good things do take time.

“Yes yes yes,” you may say, “there are a lot of Internet marketing guys out there. How do I know SEO, Internet marketing and  social media will get me more business”?’s Sacramento SEO Pro Gold package includes creating a 6,000 word document. It has abundant content for a successful SEO campaign. Sacramento SEO Pro Gold will not produce instant gratification. Sacramento SEO Pro Gold works, promotes you to page 1 and gets you more business.

Running a successful business isn’t as easy as it used to be. The margin of error is smaller. Contract out your SEO, Internet marketing and and social media campaigns to someone you can hold accountable. Tell him to get you more business. Call (916) 752-6767 today. Google “Sacramento SEO” or “Sacramento SEO Pro” to see SEO strategies that can work for you. Mark is available at (916) 752-6767 and at

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1 comment

  1. Edna

    It’s good to see someone thinking it trohugh.

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