Apr 08

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Sacramento social media firm acquires 23,000 Twitter followers

You need to find your ideal customers, not just acquire Twitter followers

Social media firm brags about Twitter followers

Another Sacramento social media company published a press release saying it had achieved 23,000 Twitter followers. Big Deal. You can purchase 23,000 Twitter followers for $8. Achieving 23,000 Twitter followers is not worth bragging about.

Achieving thousands of followers who are your ideal customers or are able to refer your ideal customers to you IS something worth bragging about. You need to use social media as a tool. Use it to help you create connections and achieve expert status. Use it to find your ideal customers.

Creating connections is important and creating connections with the right people is highly important. You should strive for people in your geographical market. If you’re selling to the local market in Sacramento, you should create connections with folks in the Sacramento area. These connections should be people who may need your products or services. They may refer people to you.. These may be people who do need your products or services. Having these high quality connections helps you justify your time and expense with your social media campaigns.

Establishing expert status is also important. You are probably not the only person in your field. You have competitors. Some know what they are doing and some don’t. Some already have a customer base and work hard to keep their customers happy. It is your job to show people who find you that:

  1. You are an expert in your field
  2. You can solve a pain point
  3. You deserve their business.

Focus your social media marketing to folks who you feel would be valuable connections. Show them why they should do business with you. Amassing thousands of Twitter followers is not as important as amassing hundreds of Twitter followers who are your ideal customers. Go find your ideal customers.

Who wrote this? Sacramento social media pro wrote this

Mark Anthony Germanos uses Internet tools to help your ideal customers find you. Mark is the Social Media Director at, the premier Sacramento SEO company offering SEO, Internet marketing and social media marketing solutions that get you on page 1. Getting you on page 1 takes a little time, but good things do take time.

“Yes yes yes,” you may say, “there are a lot of Internet marketing guys out there. How do I know SEM, SEO and social media will get me on page 1”?’s Sacramento SEO Pro Gold package includes creating a 6,000 word document with abundant content for a successful search engine optimization campaign. Sacramento SEO Pro Gold will not produce instant gratification, but Sacramento SEO Pro Gold works, gets people on page 1 and creates long-term benefits.

Running a successful business isn’t as easy as it used to be. The margin of error is smaller. Contract out your SEM, SEO and social media campaigns to an IT solutions provider you can hold accountable and who gets results. Call (916) 752-6767 today. Google “Sacramento SEO Pro” to see SEO strategies that can work for you. Mark is available at (916) 752-6767 and at

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