Feb 10

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Why should you have two different pictures in your online marketing?

Online marketing is professional and personal

If you go to Facebook and search for Mark Anthony Germanos, you will find two entries for me. One is a Professional Page for my consulting business and the other is my personal profile. You need to know the difference when promoting you and your career in your online marketing campaigns.

Professional page, as part of your online marketing

The Professional Page has my famous “red shirt” picture, snapped while I was giving a speech in downtown Sacramento. It is a professional picture and therefore goes with the online marketing message I am promoting at When I say “Professional Page,” I am referring to the Facebook feature that lets you create a page for a company, organization, product, service or cause. You can use pages as part of your online marketing, in a commercial capacity. Visitors who connect with a Professional Page actually “Like” the page. There is no maximum to the number of “Likes” a Professional Page can harness. This online marketing tool has no cost. Southwest Airlines’ Facebook Professional page has more than 2.9 Million Likes.

A personal profile can also be part of your online marketing

My personal profile currently has a picture of me with my bicycle over my shoulder. It is a casual picture and goes with the message I am sharing at I have a life. Riding my bike through the mountains is part of what I do in my free time. This is on a personal profile. It exists so I can share my life, endeavors and thoughts with people outside the professional arena. I can write silly things like “I just swam 1,000 yards without sweating” on my personal profile. People connect with a personal profile by clicking the “Add Friend” button. You cannot promote a company, organization, product, service or cause on a personal profile. The intent must be noncommercial.

Let me summarize the differences

Item Personal Profile Professional Page
Usage Noncommercial Commercial
Connections Friends, 5000 maximum Likes, unlimited
Goal Create connections and establish expertise Create a community of users who buy and use your products and services
Terms of Service Facebook staff can take down a personal profile that is promoting a company, product, service, organization or cause and cite a violation of their “Terms of Service.” This is the correct avenue to promote a company, product, service, organization or cause on Facebook.
Every so often, I find someone who barged into Facebook without learning the difference. They create a personal profile that promotes a company, product, service, organization or cause. They promote that page a few months and then learn they cannot add more friends. They then frantically send messages asking friends to visit another page and “Like” that page. That, my friends, is an online marketing disaster.
That happened with the downtown Stockton, CA sports arena. I was a Facebook friend of that product and one day started receiving messages to “Like” another page for the arena. I looked at the two sites and figured out what had occurred. Sure enough, the person who first set up the arena’s Facebook presence created a personal profile for the arena. The first name was Stockton and the last name was Arena.
I hope you do not make that mistake and I hope you have not inherited that kind of mess. Here’s how you can audit your Facebook presence…look at all your pages and ask if people can connect as a Friend or if they can Like the page. If they can connect as a Friend, make sure that is your personal profile. If they can Like the page, then you are safe.

Who wrote this? Sacramento online marketing pro wrote this

Mark Anthony Germanos uses Internet tools to help your ideal customers find you. Mark is the Social Media Director at, the premier Sacramento SEO company. They offer SEO, Internet marketing and social media solutions that get you on page 1. Getting you on page 1 takes a little time. Good things do take time.

“Yes yes yes,” you may say, “there are a lot of Internet marketing guys out there. How do I know SEO, Internet marketing and  social media will get me more business”?’s Sacramento SEO Pro Gold package includes creating a 6,000 word document. It has abundant content for a successful SEO campaign. Sacramento SEO Pro Gold will not produce instant gratification. Sacramento SEO Pro Gold works, promotes you to page 1 and gets you more business.

Running a successful business isn’t as easy as it used to be. The margin of error is smaller. Contract out your SEO, Internet marketing and and social media campaigns to someone you can hold accountable. Tell him to get you more business. Call (916) 752-6767 today. Google “Sacramento SEO” or “Sacramento SEO Pro” to see SEO strategies that can work for you. Mark is available at (916) 752-6767 and at

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    It’s a pity you don’t have a donate button!
    I’d most certainly donate to this brilliant blog! I guess for now i’ll settle for bookmarking
    and adding your RSS feed to my Google account.
    I look forward to brand new updates and will talk about this site with my Facebook group.
    Chat soon!

    1. Mark Anthony Gemanos

      Thank you Jose. I have more on the way.

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