Jul 01

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Hello! Keywords DO matter, says Sacramento Website Pro

The keyword tag is mandatory on your website

Your website includes keywords, a description and a title

One of my competitors blogged that: “the META keyword tag used to be incredibly important in the SEO process but it is now ignored by Google, Yahoo and Bing only reads it for penalization purposes.” Overlooking the poor sentence structure, I feel this advice is 100% wrong. Keywords are very important in your website optimization. They go hand in hand with your title and description tags. Here’s why.

A person looking for someone who provides the goods and services you offer will type keywords in a search window. They will find you if your keywords are consistent with what they type. They will find your competitors if your keywords do not match what they types. For example, suppose you are a San Francisco-based image consultant. You can promote yourself as a San Francisco image consultant. You can use the keyword (or key phrase) San Francisco image consultant in your website’s META Keyword tag. This will help your page appear prominently when someone searches for San Francisco image consultant. I’ve seen this work with loose grammar. Someone can also search for image consultant in San Francisco and still find you.

The title tag is part of your website

Since I mentioned the title and description tags, I should mention those here. The title tag contains the text that appears first when your page appears in a search results window. The title tag also appears at the top when you do a print preview or when you print. This tag is important. Search engines look in the title tag and use that as part of the equation when presenting search results. The title tag for Southwest Airlines’ web site at is “Southwest Airlines | Book Flights, Airline Tickets, Airfare.” That is no accident. That appears when appears in your search results window and at the top of the page when you print.

I’m sure you’ve seen some pages that present “default.htm” at the top.  Sadly, the webmaster did not bother adding any verbiage in the title tag. That is highly embarrassing. However, we all have to start learning somewhere.  We are all at different places on the learning curve. I hope that is not the case with your website. If it is, go into the code and enter title tags on all your pages.

The description tag is part of your website

The description tag appears after the title when your page appears in search results. If you perform a search and get Southwest Airlines’ home page in your search results, you will see the title, underlined, and then the description of “Southwest has the best deals on flights, hotels and car rentals.” That additional text can pull someone to you or can encourage someone to scroll further down the page.

You need a three pronged approach for your on page Search Engine Optimization. Keywords, titles and descriptions work hand in hand and are all important.

Who wrote this? Sacramento WordPress Website Pro wrote this

Mark Anthony Germanos uses WordPress websites and web tools to help you get more business. Mark is the Social Media Director at, the Sacramento SEO company that listens to you. They offer SEO, website and social media solutions that get you on page 1. Getting you on page 1 takes a little time. Good things do take time.

“Yes yes yes,” you may say, “there are a lot of website guys out there. How do I know SEO, a WordPress website and  social media will get me more business”?’s web tools menu includes creating a 6,000 word Declaration of Expertise. This Declaration has abundant content to get you on page 1. You will get more business.

Running a successful business isn’t as easy as it used to be. The margin of error is smaller. Contract out your marketing, WordPress website and social media campaigns to someone you can hold accountable. Tell him to get you more business. Call (916) 752-6767 today. Google “Sacramento SEO” or “Sacramento SEO Pro” to see how’s web tools can work for you. Mark is available at (916) 752-6767 and at

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