Jul 02

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Why should you buy another Internet marketing book?

Yes! Another Internet marketing book is on the way

“Another computer guy with a book on Internet marketing. If I’ve seen one book on this topic I’ve seen a hundred. These guys drink Red Bull, stay up all night and stare at computers.” I know you’re thinking that. That’s not the case with me. I drink Diet Coke.

Getting back to business, I know you’re hesitant. Some people promise the world when it comes to Internet marketing and getting your products and services on page one of Google searches. Some people get results and some fail to meet their promises. You should be suspicious.

I posted a question on LinkedIn that asked what an Internet marketing book must cover before I could expect anyone to purchase it. Eight people wrote valuable responses. The best answer came from Brian Bearden, who replied: “Writing a Google Placement book for business owners should be different than writing a SEO book for people like me that are in the web and internet business. We understand a lot of the programming language that authors put in most SEO books. Most business owners do not. That is why they buy the book and end up giving it to me.” This is my challenge…make this Internet marketing book work for you, the business owner.

Marketing campaigns can fail. When I propose an Internet marketing campaign, I have a section that shows the client how to fail. It reads as follows:

Quite obviously, everybody wants a roaring success. However, roaring successes do not always happen in marketing campaigns. If the campaign fails, at least one of five traits is usually responsible. By identifying the traits here, we can avoid falling into a trap and instead steer the project to success.

Marketing campaigns that fail have one or more of these traits:

  1. One or both parties lose interest
  2. Too many cooks in the kitchen
  3. The project mandates more work than initially expected
  4. The false expectation of instant gratification…is not satisfied
  5. Client runs out of money

Who wrote this? An Internet marketing pro wrote this

Mark Anthony Germanos uses Internet tools to help your ideal customers find you. Mark is the Social Media Director at, the premier Sacramento SEO company. They offer SEO, Internet marketing and social media solutions that get you on page 1. Getting you on page 1 takes a little time. Good things do take time.

“Yes yes yes,” you may say, “there are a lot of Internet marketing guys out there. How do I know SEO, Internet marketing and  social media will get me more business”?’s Sacramento SEO Pro Gold package includes creating a 6,000 word document. It has abundant content for a successful SEO campaign. Sacramento SEO Pro Gold will not produce instant gratification. Sacramento SEO Pro Gold works, promotes you to page 1 and gets you more business.

Running a successful business isn’t as easy as it used to be. The margin of error is smaller. Contract out your SEO, Internet marketing and and social media campaigns to someone you can hold accountable. Tell him to get you more business. Call (916) 752-6767 today. Google “Sacramento SEO” or “Sacramento SEO Pro” to see SEO strategies that can work for you. Mark is available at (916) 752-6767 and at

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