Nov 11

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GM says Facebook ads don’t pay off

GM says Facebook ads don't pay offFacebook ads don’t have a high enough ROI

This headline appeared on May 15. Yes, something business owners have suspected has been loudly declared by a Fortune 500. Facebook advertising does not work. I’m sorry to report that. It is something a lot of SEO and social media guys suspected. Here’s why.

Facebook users are not in buying mode. They go to Facebook and other social media sites to connect with their peers, coworkers, suppliers, industry leaders, coaches, friends and others who they fell can help make life easier. They are looking for networking events, training and fun activities. I’ve won tickets to riverboat cruises and Sacramento Kings games through Facebook.

It is a place where people go to create connections and establish expert status. Some of my closest and most respected friends have 1,000-plus Facebook friends and post often. One of my Facebook friends is a local realtor who also teaches real estate classes at a local community college. She creates connections with her very visible presence and she establishes her expertise by sharing her successes with banks, mortgage companies and nervous sellers.

We do not go to Facebook when we are looking to buy something. We go to Google. That is why Facebook is not a good avenue for asking people to buy your products. Follow General Motors’ lead on this one… I am responding to

Who wrote this? Sacramento SEO Pro wrote this

Mark Anthony Germanos uses Internet tools to help your ideal customers find you, your products and your services. Mark uses SEO, or Search Engine Optimization, to help his clients get on page 1 and attract more business. Mark’s Sacramento SEO Gold package includes creating a 6,000 word document with abundant content for your online presence. Sacramento SEO Gold will not produce instant gratification, but Sacramento SEO Gold works, gets people on page 1 and creates long-term benefits. Google Sacramento business revival or Sacramento cloud computing to see Mark’s SEO strategies in action. Mark is available at 530-677-8864 and at

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