Your online marketing campaign should include newsletters
Newsletters should be part of your online marketing campaign. They let you get your marketing messages out without the costs of mailing, postage and handling. You can also get your message out faster with e-mail newsletters than you can with snail mail.
I use e-mail newsletters as part of my online marketing campaigns. People have their preferred forms of communication. Some like Facebook and LinkedIn messaging. Some like tweets. Some like e-mail newsletters. No one tool is absolutely better than the other. However, when you plan your online marketing campaign, remember that some of your ideal customers may prefer e-mail newsletters over all other tools.
You can create a wonderful e-mail newsletter and send the first issue. Then, copy it and use it as a template for your following newsletters. You do not have to reinvent the wheel. You can view previous newsletters as templates for newsletters you want to create. You can also schedule newsletters to send at a time that may work for your ideal customers. This can only help make your online marketing campaign more effective.
Marketing Old School: Via E-Mail
Technology | November 08, 2012 | CFO.com | US When it comes to discussing her budget with her CFO, e-mail marketing manager Carey Marston Kegel says she has it pretty good. “I’m lucky,” says Kegel, who works for online equestrian-supply retailer SmartPak. “It’s so inexpensive to send e-mail…